How to market Indian Restaurant?
Marketing Indian Restaurant is not as easy as one would think. Few days ago I spoke to one of my clients, for whom I did a website for his Indian Restaurant. He told me that he has very little customer coming to his restaurant, and the problem might be that: Its hard to get American customers because they think that all Indian food is spicy and they don’t like the taste or/and smell of it. And then Indian customers only come during weekend, because most of them cook at home the same food. So how do you market Indian Restaurant he asked? Here are some of my marketing advices:
1. Wednesday would be a culture night, maybe some Live Indian music, dancing, some kind of show. This would bring Indian families to come to the restaurant and many people will come to see the little festival.
2. Special Discount for the kids, many parents would like to go out but can’t afford to pay for the whole family but if they only have to pay for themselves and kids eat free they are more likely to come to the restaurant.
3. Bring a Friend during weekday and get free lunch, anytime you bring a friend during a buffet 10am-2pm you get a free lunch pass, use it anytime you want. That way new people will know about your restaurant, during buffet they can try different food.
4. One day would be a Student Night, students will get a special discount, they can bring friends from college so they can taste Indian food and write about on blogs, facebook, twitter
Those are my marketing ideas for Indian Restaurant do you have any to share with us?
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